As more consumers become aware of the need for sustainable practices and products, companies are increasingly starting to review their manufacturing processes to ensure they are both ethical and eco-friendly.
However, not all companies are prepared to sacrifice convenience and profits to protect the environment. They may attempt to circumnavigate regulations, mask harmful practices, or give false representations of their commitment to green causes.
Below, we examine some of the ways organisations may attempt to mislead consumers or exaggerate eco-credentials, as well as the options available to you as a consumer to verify corporate claims and reward good practice.
The proliferation of greenwashing
Greenwashing is a marketing tactic used to create the illusion that a product, business, or manufacturing process is ‘green’, when it is not.
This can manifest in several ways: from outright lies in advertising about green corporate initiatives, to use of ‘green buzzwords’ or evocative natural imagery on product packaging which makes a suggestion about the materials, packaging, or manufacturing processes.
Check the wording on the packaging
Ambiguous phrases such as ‘good for the planet’ or ‘all natural’, can mean anything. Look for terms that have more quantifiable meanings, such as ‘100% recycled materials’. A phrase like this implies a deliberate and measurable attempt to reduce waste.
On the other hand, describing a product as ‘recyclable’ can be somewhat disingenuous; it does not prove a company has attempted to alter their manufacturing processes. Instead, they are inviting the consumer to assume responsibility for protecting the environment.
Unfamiliar certifications and institutions
A company’s claims of green credentials may be accompanied by an endorsement from a ‘relevant’ organisation. If a claim like this doesn’t seem genuine, search for the award or establishment online to verify it.
If you’re unsure, filter out unverifiable claims and stick to well established and renowned endorsements such as Fair Trade Certified, Rainforest Alliance Certified, or packaging displaying the EU Ecolabel logo.
Packaging materials
Consider whether thought has been put into alternative uses for the packaging after the product has been used or removed.
It’s also a plus if the product makes use of compostable or biodegradable packaging. However, it is important to be aware of how long it may take to biodegrade. While intact, some forms of packaging may still pose a potential threat to wildlife.
Counter ignorance with understanding
If you are ever unsure about the authenticity of a brand's eco-friendly claims, research the company before purchasing anything. A quick scan of social media feeds or a web search should be enough to tell whether any claims are unsubstantiated.
In addition, companies that are unafraid of ‘transparency’ and are happy to be held accountable will usually have an ‘about us’ page on their site which elaborates on their sustainable practices and green ethics.
If the company is a subsidiary or affiliated with another businesses, scrutinise the environmental record of the larger or parent organisation: it’s possible the brands under their control will be beholden to the policies, practices and ethics of their head office.
Other considerations
Some other indicators of corporate ‘sincerity’, when it comes to environmental concerns, may include:
Carbon footprint
Is the business aware of its own CO2 emissions, and does it take any steps to offset emissions?
Product materials
Is the product made from sustainable materials? Were renewable energy sources used to power the manufacturing process?
Over-refinement
If the product is ‘natural’ (e.g. a foodstuff) does it seem natural in appearance or is it too ‘perfect’? ‘Straight’ supermarket bananas and ‘non-wonky’ vegetables are typical examples of popular over-processed products.
An eco-brand you can trust
Here at FOOGO green, we’re firm believers in the need for eco-friendly manufacturing and green consumption.
It’s not just that we use agricultural waste product to make compostable tableware; we’re committed to our participation in recognised corporate certification schemes that hold us to account, including those run by the Forest Stewardship Council and ClimatePartner.
As a result, we can be certain that:
- our manufacturing processes do not result in deforestation or a catastrophic loss of biodiversity
- our company observes ethical labour practices, which are open to scrutiny
- our business continues to be carbon neutral.
To learn more about our product range and how it aligns with our corporate vision, explore our expansive library of blog posts.